Today each of us generates more information than ever before. We are flooded with an unprecedented amount of data, the volume of which has increased sixfold since the mid-1980s. Our brains have not evolved sufficiently to be able to process all this data. What’s more, the ways in which we use television and the internet are changing. According to Statista forecasts, as early as in 2019 the time spent watching TV on a daily basis was to be equal to the time devoted to surfing the web. Therefore, in order for a message to stand out in the sea of information, it is not enough to think outside the box – it is essential to engage the audience! In response to the communications needs of the present day, we have created a proprietary approach to marketing communications:



  • Engagement strategies through social media services and blogs
  • Social media marketing
  • Set-up, creation and management of fan pages on Facebook, Twitter and LinkedIn
  • Cooperation with bloggers and influencers
  • Monitoring user activity in owned and in external media


  • Strategies to educate users through interaction and engagement
  • Video content production for blogs, guides, expert content, interviews and reviews
  • Creation of articles, infographics and reports
  • Content amplification
  • Viral marketing
  • SEO


  • Strategies for reaching precisely defined segments of users
  • MMS/SMS dynamic geo-targeting
  • Promotion of mobile applications
  • Marketing communications in mobile apps and games


  • Media relations
  • Product PR
  • Corporate communications/B2B
  • Internal communications
  • Special events



    Binaria ltd with its seat at 130 Nowoursynowska Street, 02-797 Warsaw is the administrator of your personal data given in the above form. Data submission is voluntary. You have the right to withdraw your consent at any time. Your personal data will be processed to respond to your inquiry and for archival purposes. You have the right to access, correct, delete or restrict the scope of your personal data processing as well as the right to object and the right to lodge a complaint with the supervisory body.

    Binaria Upgrade Marketing

    130 Nowoursynowska St

    02-797 Warsaw

    phone: (+48 22) 855 33 00